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How to build an engaged audience that buys from your business

Six easy steps


Who’s seen those Facebook adverts: ‘I made 6 figures in my business last month without an audience’


???


Erm…no you didn’t. You can’t sell your stuff to thin air!


Often the strategy the people/ businesses behind these ads will be encouraging is turning someone from cold to hot very quickly. Think about it, those ads aren’t coming from people you know, pages you follow or groups you’re in, they’re coming from complete strangers, therefore to them you are, what we would call cold. Their aim is to grab you with their advert, and then sales page so you buy something. Often something relatively low cost, under £100. You’re then, not only hot to them you’re simmering away nicely as someone who could potentially buy their higher priced offers – you are now part of their audience…the audience they told you that you don’t need…


Hmm…


This kind of marketing doesn’t sit right with me. I’m not a fan of the cold contact at the best of times but I’m even less of a fan of the lack of integrity, as I see it.


So let me tell you how it is.

Growing an audience full of your ideal clients is really important to making sales in your business.

That audience doesn’t have to be massive, but it does need to be the right people for what you offer.


But how do you get there?


Well before we get to that juicy bit let me just disclose that my favourite ways to communicate and interact with my audience are here in this blog, email, and my free Facebook group LEMONADE. There are other platforms and ways. There’s no right or wrong really when it comes to this (in fact I wrote a blog on that topic here) you do what works for you – unless ‘doing you’ is spamming people with lies, in which case why are you still reading 😛


First things first: every email list, every Facebook group, every blog started with zero audience. Therefore, my first step in how to build an engaged audience, that buys is this…




Start. Set up that Facebook group. Publish that blog. Create that newsletter sign-up form. It doesn’t matter if you haven’t got a months’ worth of content ready. Bonus tip, if you’re starting a Facebook group, I would recommend asking for email addresses when people join – I personally like to make this optional and offer a free sleep recording in exchange!


Which leads me to step two: know who you want to talk to and what you want to say. I don’t mean have content ready prepared, necessarily. I mean really know your mission and your message. Really know what problem you solve for your potential (Ideal) clients and how are they currently feeling having that problem. I would highly recommend talking with a coach about this as it can be hard to get out of your head. I have resources in The Bubble about this and I’m always happy to chat it through on a free clarity call.


Step three is: offer your potential audience member a taster for free. Something that they will find valuable that gives them an idea of who you are and what it might be like to buy from you. In exchange for your awesome freebie, ask for their email address. As mentioned above, everyone who joins my free Facebook community LEMONADE has the option to give me their email address in exchange for a hypnotic sleep meditation – this meditation WILL help you have a great night’s sleep and it presents one of the techniques I use to help my clients and demonstrates how I am about the whole balance, not just business!


Freebies can be anything at all – a pdf guide (see my Master Your Mindset and Free Yourself From Imposter Syndrome guide), a quiz (see my Communication Preferences Test), a mini session, a tester/taster, a webinar, a video series…the list is endless.


Moving on to step four – and you’re not allowed to skip this one because it feels uncomfortable – is commit to mindset work and say goodbye to Imposter Syndrome. It doesn’t matter how big so-and-sos list is, it doesn’t matter that there’s another group that offers something similar – they’re not you. You can download my free guide Master Your Mindset and Free Yourself from Imposter Syndrome here.


Step five: shift your focus from the sale to the conversation.

Aim to be having great, regular conversations with your audience.

Not only will you learn absolutely bucket loads but you will also sell stuff, naturally.


And finally, last but certainly not least, step six: commit to consistency. Consistency isn’t necessarily every platform, every day. It’s what works for you (If you are someone who catches themselves comparing yourself to others and asking How Do They Do It? Check out my blog of that name here). Don’t give up because a post or a blog doesn’t land how you’d hope. Don’t give up because your course hasn’t sold out after one email. Keep going. You make an important difference to this world doing what you do.


Quick recap:


If you want to build an engaged audience who buys:


1. Get started

2. Know who you’re talking to and what you want to say

3. Offer a freebie

4. Release limiting beliefs and imposter syndrome

5. Focus on awesome conversations

6. Commit to consistency


If you’d like more clarity on any of these stages then book yourself on a 20minute free clarity call and we can talk it through.

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