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Failure & Rejection

How to Handle Failure and Rejection as an Entrepreneur… and Still Believe You Can!


Anyone who says they love failure is lying. Well, kind of.


The thing is, no one wants to fail. We would all really love it if our first idea was created and executed so brilliantly that our audience lapped it up. But it doesn’t work out like that very often (I’ve never heard of it working out like that but there might be an occasion).


What happens more often is one of three scenarios…


  1. Something gets tried, it doesn’t work out, entrepreneur gives up.

  2. Something gets tried, it sells okay, entrepreneur decides that’s all they deserve.

  3. Something gets tried, it gets tweaked, it gets learned from. Something new and better emerges which goes on to bring another level of success (and so on).


Failure and rejection are an inevitable part of entrepreneur life. But that doesn’t mean it has to be something horrible.

Last year I launched my free group LEMONADE: Mindset Mastery for Female Entrepreneurs I was really excited and decided to launch a group programme to compliment my 1:1 offerings. I announced it and some people showed genuine interest…but no one actually bought it.


I could have …


  1. Decided I’m no good at group programmes, believed that starting LEMONADE was a complete waste of time and closed the group.

  2. I didn’t have option 2…because I didn’t sell any places.

  3. Looked at my mindset and strategy. What peaked people’s interest? What put them off? What could I have done differently? What did I need to learn, the learning of which would get me different results next time?


Guess which option I chose?

Of course, it was number 3! And it was all the learning that led, a few months later, to the creation of The Bubble: The Mindset and Business Growth Centre for Female Entrepreneurs.


So how do you master your mindset and turn failure and rejection into a positive?

  1. ACCEPT that it is going to happen.

  2. KNOW that it is not personal.

  3. CHANGE what you tell yourself about it – try ‘feedback’ over ‘failure’, try ‘opportunity’ over ‘rejection’.

  4. RECONNECT with your inner critic and take the learnings positively rather than personally.

  5. OFFER yourself self-compassion – we can only ever do our best with the resources we have available. You can look back at something and say ‘Oh I should have done…’ but the fact is, you didn’t, and you had a good reason.

  6. TAKE positive action to get a different result next time – talk to your audience, refresh your sales copy, connect in with your energy, get a coach.


I can’t promise my clients that they’ll get it right first time. But what I can promise is that through my coaching and mentoring they will bounce back, experiencing fewer failures (I’ve done them so you don’t have to) and embracing the inevitable with a passion for growth, opportunity and lots of self-compassion.


As Paulo Coelho says (a Brazilian lyricist, and yes, I did have to check that):

“The one who falls and gets up is stronger than the one who never tried. Do not fear failure but rather fear not trying.”

I know which I’d rather do, how about you?


If you’d like to talk about your options, book a free clarity call here.

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